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Prime Local Media

Services

Launch, get discovered, improve.

We start where you are — including with no website at all. First a site you own that explains your services and makes contact easy, then the work of being discovered, then optional ongoing improvement.

  • Your First Website

    A mobile-friendly website you own, with clear service information, credible trust content, and simple ways to call or request a quote.

  • Local Search Visibility

    Search-ready pages, accurate business profiles where you are eligible, and measurement focused on searches that can become customers.

  • Answer & AI Discovery

    Clear answers, structured information, and consistent business facts that search engines and AI assistants can understand.

  • Ongoing Care (optional)

    Optional monthly care: the updates and checks agreed in your scope, plus honest measurement of the inquiries your site produces.

What each service actually covers

Every engagement is scoped to the business in front of us, so the lists below describe what the work may include — not a fixed package. Sequencing follows our four-step process.

Website Design & Conversion

A fast, mobile-first site where the offer is obvious and calling, booking, or requesting a quote takes one clear step.

Who it’s for

Local businesses starting from scratch with no website yet, and businesses whose site gets visitors but few calls, or is slow, hard to edit, or unclear about what it sells.

What we measure

Calls started, form submissions completed, mobile page speed, and how far visitors get before leaving a key page.

Work may include

  • A clear offer and service framing above the fold on mobile
  • Visible phone, quote, and booking paths on every page
  • Page speed and Core Web Vitals work on real mobile connections
  • Forms that validate properly and confirm success to the visitor
  • Accessible structure: headings, labels, contrast, keyboard use
  • Trust content built only from facts the business can verify

Local SEO

Technical health, service and area targeting, and local business signals aimed at searches that can realistically become customers.

Who it’s for

Businesses that serve a defined area and want to appear when nearby people search for the services they actually sell.

What we measure

Impressions and clicks for service-matched searches, indexed page count, technical errors resolved, and calls attributed to organic visits.

Work may include

  • Crawlability, indexing, canonical, and sitemap checks
  • One focused page per priority service, written for buyers
  • Consistent business name, phone, and hours everywhere they appear
  • Internal links so service pages support each other
  • Local business structured data that matches visible content
  • Review of which searches are worth pursuing and which are not

Answer Engine Optimization (AEO)

Direct, verifiable answers to the questions buyers actually type, structured so answer engines can lift them cleanly.

Who it’s for

Businesses whose customers research before calling — pricing ranges, timelines, warranties, service scope, and what to expect.

What we measure

Coverage of the questions buyers ask, appearances for question-shaped searches, and engagement with answer sections.

Work may include

  • Question-and-answer sections written from real customer questions
  • Short, factual answers placed before the supporting detail
  • FAQ structured data that matches visible on-page content
  • Plain-language definitions of the services you sell
  • Removal of vague claims that cannot be verified

GEO & AI Discovery

Making it easy for AI assistants to describe your business correctly when someone asks them for a local recommendation.

Who it’s for

Businesses that want to be described accurately by AI tools, not confused with a similarly named business elsewhere.

What we measure

Accuracy and consistency of how the business is described, structured-data validity, and referral visits from AI and answer surfaces where they are reported.

Work may include

  • One canonical description of the business, reused everywhere
  • Machine-readable service, area, and contact information
  • An llms.txt-style summary of the site for AI crawlers
  • Consistency checks across the site, listings, and structured data
  • Content written to be quotable: specific, dated, and sourced

Analytics & Measurement

Privacy-respecting tracking so you can tell which pages and paths produce contact — and which quietly do not.

Who it’s for

Owners who are told marketing is working but cannot see where calls and form submissions come from.

What we measure

Contact actions by page and source, form completion rate, and which pages assist the visits that end in contact.

Work may include

  • Google Analytics 4 configured for the site’s real conversion paths
  • Events for phone clicks, primary calls to action, and form success
  • Search Console connected and its reports reviewed with you
  • No personal contact-form values ever sent to analytics
  • A short, repeatable report using the same measures each period

Ongoing Optimization

A regular cycle of measuring, fixing, and expanding what works, rather than a one-time launch and silence.

Who it’s for

Businesses that want steady improvement and a documented record of what changed and why.

What we measure

Change-by-change movement in the measures above, plus site health checks passing or failing.

Work may include

  • Scheduled checks on speed, broken links, forms, and tracking
  • Content updates for services, seasons, and new questions
  • Expanding pages that already earn contact
  • Diagnosing pages that get visits but no contact
  • A written log of changes so results can be interpreted

Read about each service in depth

Each service has its own page covering what is delivered, who it suits, how the work runs, what we need from you, and where the scope ends.

Browse the resources and checklists

Questions buyers ask before starting

What is the difference between local SEO, AEO, and GEO?
Local SEO is about being found in search results and map results for your service area. AEO (answer engine optimization) is about your answers being clear enough to be quoted directly in answer boxes and assistants. GEO (generative engine optimization) is about AI systems being able to describe your business accurately when someone asks them for a recommendation. They overlap heavily: all three depend on clear answers, consistent business facts, and pages that load and read well.
I have no website at all. Where do we start?
With a plan: which pages you need, what each service page should say, and how customers should be able to reach you. Then we build and test a mobile-friendly site you own before anything else is worth doing.
Do I need a new website, or can you improve the one I have?
Often we can improve what you have. A rebuild is worth discussing when the site is slow on mobile, cannot be edited, has no working contact paths, or blocks the structural work local SEO and AEO depend on. The free website-plan discussion says which of those applies to you.
Who owns the website, and what does it cost to keep running?
You own it. Ownership and handoff are defined in your written agreement and transfer after the agreed payment, and you control your domain and accounts. Third-party licenses such as fonts, images, or plugins apply on their own terms. Hosting, domain registration, and any external services carry ongoing costs. Monthly care is optional and separate from ownership — cancelling it does not forfeit the website you own, but someone still has to maintain it and pay for the underlying services.
Can you work with only one of these services?
Yes. Some businesses only need conversion work; others already convert well and need visibility. We would rather do one area properly than spread a small budget across all six.
How do you decide what to do first?
We start with the constraint closest to revenue. If people arrive and do not call, conversion comes before visibility. If the site converts but almost nobody arrives, visibility comes first. If the business facts are inconsistent, we fix those first because everything else depends on them.
Do you guarantee rankings or leads?
No. We do not guarantee rankings, traffic, leads, or revenue. We commit to prioritized work, honest reporting, and measurable improvement of the paths most likely to generate business.
How is progress reported?
Through the measures listed under each service — things like calls, form submissions, page speed, and how often your key pages are shown for the searches that match your services. We report the same measures each time so changes are comparable.

No website yet, or not sure what you need?

Start with a free website-plan discussion. We talk through what your site should include and which of the areas above matter first. You can also read how it works or work through the Local Visibility Guide on your own. Websites we build are owned by you as defined in your written agreement; monthly care is optional and separate.

Get My Website Plan