Website Design & Conversion

Who this is for

First, local service businesses — home services, trades, repair shops, clinics, legal and financial practices, cleaning, landscaping, and similar — that have no website at all and are currently found only by word of mouth, a social profile, or a directory listing someone else controls.

It also fits owners who already have a site that is outdated, template-built years ago, or getting some traffic but few inquiries.

And it fits owners who advertise. Paid clicks land somewhere; if that page is slow, vague, hard to contact from — or does not exist — the ad budget absorbs the damage.

• You have no website yet, or only a social profile or directory listing you do not control
• Customers cannot confirm what you do, where you work, or how to reach you before they call
• Visitors arrive but rarely call or submit the form
• The site is slow or awkward on a phone
• Services, service area, and pricing approach are unclear or buried
• Contact requires scrolling, zooming, or a broken form
• You cannot tell which pages produce inquiries

What you get

Every engagement is scoped in writing before work starts, so you know the page count, the review points, and what is included.

• A page structure with one focused page per priority service, plus home, about, process, and contact
• Written page copy drafted from your own words in the intake, then edited with you
• Mobile-first layout with legible type, tap targets sized for thumbs, and no horizontal scrolling
• A visible phone link, a short contact form, and a repeated call-to-action on every page
• Accessibility work toward WCAG 2.2 AA: semantic headings, labels, visible focus, alt text, and contrast
• Performance work: compressed responsive images, restrained scripts, and server-rendered HTML
• Form delivery to your inbox with validation, spam protection, and a visible success or error state
• Basic page metadata, canonical URLs, and the structured data your pages support

How the work runs

The build follows the same four steps as every engagement — Understand, Audit, Execute, Improve — described on the process page.

What we need from you

• Accurate business facts: legal or trading name, phone, email, service area, hours
• Your service list in priority order, and anything you deliberately do not offer
• Real photos if you have them, plus logo files
• Any genuine reviews, licenses, or credentials you can substantiate — we publish nothing we cannot verify
• One decision-maker for approvals, and replies within a few business days

Scope boundaries

This service covers the website and its conversion paths. It does not include running ad campaigns, managing your inbox or phone calls, writing legal terms specific to your industry, or supplying stock testimonials.

Ecommerce checkouts, member portals, and booking systems tied to third-party software are possible but are scoped and quoted separately, because they depend on the tool you already use.