Local SEO

Who this is for

Businesses that serve a defined geographic area and depend on people searching for a service they need now: a leak, a diagnosis, an estimate, an appointment.

If you serve customers nationally by shipping a product, this is the wrong service; general SEO for that model has different priorities.

What the work covers

• Technical crawl and fix list: indexability, canonical URLs, redirects, broken links, duplicate pages, slow templates
• Keyword and intent mapping: which searches indicate someone ready to hire, and which page should answer each
• One focused, substantive page per priority service — not thin variations of the same text
• Consistent business facts (name, phone, service area, hours) everywhere they appear on the site
• LocalBusiness and Service structured data that matches the visible page content
• Internal linking so hub pages, service pages, and resources support each other
• Sitemap, robots, and metadata hygiene, plus Search Console review of coverage and queries
• A written change log so you can tie movements to specific work

How the work runs

We start with the audit, because publishing more pages on a site with crawl or duplication problems usually compounds the problem. Fixes are prioritized by risk and likely effect: safe technical corrections first, then page structure, then new content.

Reporting is plain: what changed, what Search Console shows for impressions, clicks, and coverage, and what is queued next.

What we need from you

• Access to the website and to Google Search Console (or permission to help you set it up)
• Your priority services and the towns or ZIP codes you genuinely serve
• Answers to the questions your customers actually ask on the phone
• Confirmation of any listing or profile you already control

Honest limits

No one controls Google's index. Pages can be crawled, understood, and still not ranked, and competitive markets can take months to move. We do not buy links, spin city doorway pages, or create fake locations — those tactics create risk you would inherit.

Directory cleanup, review acquisition, and partnerships need your input and your accounts; we can advise, but we do not claim or create profiles on your behalf without your explicit involvement.